Introducing Torque USA

Welcome to the very first issue of Torque USA - a cutting-edge digital magazine specifically for the United States’ fastener, tool and related industries. Showcasing interactive features, enhanced graphics, videos, audio content and much more, Torque USA’s digital issues will offer something completely new to our growing readership…

Providing everything from breaking news and product launches to in-depth interviews and market analysis straight into your inbox, Torque USA will act as your guide to the industry; keeping you up to date with the latest developments from across the US distribution landscape.

And, in my opinion, there couldn’t really be a better time for Torque USA to launch than right now.

The recent Covid-19 outbreak has created a period of real uncertainty for all links in the distribution supply chain across the globe. Concerns around shortened supply, consumer stockpiling and, of course, health and safety, are all inevitably playing on the minds of business owners and decision makers. It’s up to us, the media, to manage this period carefully, too. Providing clear, evidence-based fact to inform and educate decision makers such as yourself, without scaremongering or pursuing worst-case-scenario predictions, is what is needed – and this is one of the things Torque USA promises to deliver.

With the majority trade shows due to take place in the first half of 2020 being either postponed or cancelled entirely, it’s important the trade has a reliable, proactive and opportunity-led digital resource to fill the void of missed product launches and important announcements. Being a fully digital, multimedia publication, linked with a high-quality website and strategically managed social media accounts, Torque USA can provide that platform for your company. Find out how you can promote your new product launches through our Virtual Product Showcase.

Which brings me to my next point; the world is turning digital, so don’t get caught napping.

Over the last decade, more and more business-to-business trade has migrated online while websites have become increasingly important for firms to entice and retain customers. Webshops, digital catalogues, EPOS systems, B2B sites and more are now crucial assets for businesses to have and develop in order to meet their customers’ demands, and social media is now an essential tool in reaching the next generation of decision makers.

In light of this, it seems inevitable that those who don’t invest in making the switch to digital sooner rather than later will, one day, get left behind. At Torque USA, we’re already geared up for this; if you’d like to talk over how your business could benefit from and utilize our plethora of digital resources, then don’t hesitate to get in touch.

Finally, I’d like to take this opportunity to thank our launch partners - Brighton Best International, Alloy & Stainless, Volt Industrial Plastics and ND Industries - for giving us their backing and support as we’ve brought this project to fruition.