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A + A 2019
The youth are taking over at next month’s A+A show, with a Start-Up Zone taking centre stage at the global workwear exhibition…
The workwear focused A+A show returns to Düsseldorf this November, with a twist. Not only will there be big name players in the form of safety, health and security brands, this time around there will be a bunch of disruptor-style up-and-coming companies.
Hall 10 will house the Start-Up Zone for the kinds of new players with health apps, VR goggles, high-tech textiles or any number of innovations. The zone will be cordoned off to companies that have been on the market for over five years, have an annual turnover north of €5 million or employ more than 20 staff.
According to A+A Director Birgit Horn:
“As trade fair organisers it is important to us to enrich the A+A ranges with new ideas; this is why we promote the exchange between international newcomers to this industry and business, research and political experts.”