Featuring waxed screws that ‘eat through wood’, Beaverscrews is a newly minted brand launched into the UK and Irish fastener markets by Olympic Fixings.
These premium wood screws feature a shank that facilitates fast insertion and significant pull out resistance compared with an average wood screw, according to the brand. Beaverscrews feature a double countersunk head, 6 Nibs under head and sharp point for fast pick up. Beaverscrews are suitable for hardwood, softwood, chipboard, MDF and even plastics and thin sheet metals.
The tongue in cheek brand and marketing campaign – which is ramping up this month to the trade – will make use of video (see below) and will include Point of Sale materials (like the Lodge display unit) to match the striking packaging.
